THE CULTURE OF TRANSPORT AND LOGISTICS CLUSTERS FOR THE REVITALISATION OF THE MANUFACTURING SECTOR

Abstract

This article explores and discusses the culture of transport and logistics to revive the manufacturing industry. It advances the argument that supply chains are ecological environments and these can be forced to change by digital disruptions and business competitions, hence, manufacturing firms must invest in an organisational culture that encompasses innovation, collaboration and manpower development to respond to these changes. Missing in the literature is the perspective that a great culture in transport and logistics can help create high performance in the supply chain by motivating and cultivating the organisational culture in employees such that individual performances become measurable. Data were gathered using a qualitative approach with a case study design reading through case studies from secondary data and interviews were held with players in the logistics industries in Zimbabwe. Evidence from the sources shows three critical aspects, innovative learning, increased tolerance and high performance, come with the culture of logistics. The article concludes that the culture of transport and logistics can revitalise the manufacturing industry as it improves learning, tolerance and smooth integration of innovation.