| 000 | 00814 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0072409479 (alk. paper) | ||
| 020 | _a0071121102 (international : alk. paper) | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M369 2002 |
| 100 | 1 |
_aPerreault, William D. _96385 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach/ _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a14th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _c2002 |
||
| 300 | _axxxii, 815 [28] p. : | ||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _96475 |
|
| 500 | _aA variety of multi-media instructional aids, including a Web site, are available to support the text. | ||
| 500 | _aIncludes bibiliographical references (p. 754-810) and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _96476 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _96388 |
|
| 942 | _cBK | ||
| 999 |
_c3550 _d3550 |
||