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60-minute brand strategist [electronic resource] : the essential brand book for marketing professionals / Idris Mootee. by

Mootee, Idris, 1958-
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Hoboken, NJ : Wiley, c2013

Other title:

Sixty-minute brand strategist

Online resources:

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Accidental branding [electronic resource] : how ordinary people build extraordinary brands / David Vinjamuri. by

Vinjamuri, David, 1964-
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Nature of contents: biography

; Literary form: Not fiction

Publication details: Hoboken, NJ : John Wiley & Sons, Inc., c2008

Online resources:

An electronic book accessible through the World Wide Web; click to view

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Apple's secret of success [electronic resource] : traditional marketing vs. cult marketing / Sascha Schneiders. by

Schneiders, Sascha
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Hamburg : Diplomica Verlag, 2011

Online resources:

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Brain tattoos [electronic resource] : creating unique brands that stick in your customers' minds / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong. by

Post, Karen
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: New York : AMACOM, c2005

Online resources:

An electronic book accessible through the World Wide Web; click to view

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Brand advocates [electronic resource] : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta. by

Fuggetta, Rob
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Hoboken, N.J. : Wiley, 2012

Online resources:

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Brand aid [electronic resource] : shopping well to save the world / Lisa Ann Richey and Stefano Ponte. by

Richey, Lisa Ann
Ponte, Stefano
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Minneapolis [Minn.] : University of Minnesota Press, c2011

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Brand aid [electronic resource] : shopping well to save the world / Lisa Ann Richey and Stefano Ponte. by

Richey, Lisa Ann
Ponte, Stefano
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Minneapolis [Minn.] : University of Minnesota Press, c2011

Online resources:

An electronic book accessible through the World Wide Web; click to view

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Brand Bible [electronic resource] : the complete guide to building, designing, and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design. by

Millman, Debbie
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Beverly, Mass. : Rockport Publishers, c2012

Other title:

Complete guide to building, designing, and sustaining brands

Online resources:

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Brand, identity and corporate reputation / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias. by

Lim, Ming [editor.]
Machado, Joana Cesar [editor.]
Iglesias, Oriol [editor.]

Series: Marketing Intelligence & Planning ; Volume 33 Number 2

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publisher: [Bradford, West Yorkshire, England] : Emerald, [2015]Copyright date: �2015

Online resources:

An electronic book accessible through the World Wide Web; click to view

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Brand identity factors [electronic resource] : developing a successful Islamic brand / Vedad Alihodzic. by

Alihodzic, Vedad
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Hamburg : Anchor Academic Pub., 2013

Online resources:

An electronic book accessible through the World Wide Web; click to view

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11.

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Brand management [electronic resource] / guest editors: Leslie de Chematony ... [et. al.]. by

De Chernatony, L. (Leslie)
ebrary, Inc

Series: European journal of marketing ; v. 42, no. 5/6.

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Bradford : Emerald, 2008

Online resources:

An electronic book accessible through the World Wide Web; click to view

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Brand management and marketing of luxury goods / Lucie Scholz. by

Scholz, Lucie [author.]

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publisher: Hamburg, Germany : Anchor Academic Publishing, 2014Copyright date: �2014

Online resources:

An electronic book accessible through the World Wide Web; click to view

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13.

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Brand management for international hotels [electronic resource] / Maria Patricia. by

Patricia, Maria
ebrary, Inc

Edition: 1st ed.

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Chandni Chowk, Delhi : Global Media, 2009

Online resources:

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14.

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Brand, organizational identity and reputation in SMEs [electronic resource] : an overview / guest editors: Temi Abimbola and Christine Vallaster. by

Abimbola, Temi
Vallaster, Christine
ebrary, Inc

Series: Qualitative Market Research ; 10, no. 4

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Bradford, England : Emerald Group Publishing, c2007

Online resources:

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15.

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Brand real [electronic resource] : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent. by

Vincent, Laurence
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: New York : American Management Association, 2012

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16.

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Brand relevance [electronic resource] : making competitors irrelevant / David A. Aaker. by

Aaker, David A
ebrary, Inc

Series: Jossey-Bass business & management series

Edition: 1st ed.

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: San Francisco, Calif. : Jossey-Bass, c2011

Online resources:

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17.

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Brand risk [electronic resource] : adding risk literacy to brand management / by David Abrahams. by

Abrahams, David, 1953-
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Aldershot, England ; Burlington, VT : Ashgate Pub., c2008

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18.

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Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor. by

Taylor, David, 1964-
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Chichester, England ; Hoboken, NJ : J. Wiley, c2004

Other title:

Brandstretch

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19.

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Brand zero : the complete branding guide for start-ups / Jacky Tai. by

Tai, Jacky

Material type:

Text; Format: available online remote

; Literary form: Not fiction

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20.

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Branded! [electronic resource] : how retailers engage consumers with social media and mobility / Bernie Brennan, Lori Schafer. by

Brennan, Bernie
Schafer, Lori
ebrary, Inc

Series: Wiley and SAS business series

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Hoboken, NJ : Wiley, 2010

Online resources:

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