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Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business / Adele Revella.

By: Material type: TextSeries: The New Rules SeriesPublisher: Hoboken, New Jersey : Wiley, 2015Copyright date: �2015Description: 1 online resource (241 pages) : illustrations (some color), photographsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781118961650 (e-book)
  • 9781118961667 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business.DDC classification:
  • 658.8/342 23
LOC classification:
  • HF5415.32eb
Online resources:
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Includes bibliographical references and index.

Description based on print version record.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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