Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen.

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TextSeries: Forschungsergebnisse der Wirtschaftsuniversit�at Wien ; Bd. 61.Publisher: Frankfurt am Main, Germany : PL Academic Research, 2013Copyright date: �2013Description: 1 online resource (297 pages) : illustrations, tablesContent type:

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Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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