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Apple's secret of success [electronic resource] : traditional marketing vs. cult marketing / Sascha Schneiders.

By: Contributor(s): Material type: TextPublication details: Hamburg : Diplomica Verlag, 2011.Description: 88 p. : col. illSubject(s): Genre/Form: LOC classification:
  • HF5415.1255 .S36 2011eb
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Includes bibliographical references.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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