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Developing brands with qualitative market research [electronic resource] / Jon Chandler and Mike Owen.

By:

Chandler, Jon

Contributor(s):

Material type:

TextSeries: Qualitative market research ; v. 5Publication details: London ; Thousand Oaks, CA : Sage, 2002.Description: xvi, 140 pSubject(s):

Genre/Form:

Electronic books.

LOC classification:

HD69.B7 C43 2002eb

Online resources:

An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references (p. [131]-136) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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