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Problems in marketing [electronic resource] : applying key concepts and techniques / Luiz Moutinho & Charles Chien.

By:

Moutinho, Luiz

Contributor(s):

Material type:

TextPublication details: Los Angeles : Sage Publications, 2008.Edition: 2nd edDescription: xiii, 322 p. : illSubject(s):

Marketing

Genre/Form:

Electronic books.

DDC classification:

658.8 22

LOC classification:

HF5415 .M67 2008eb

Online resources:

An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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