TY  - BOOK
AU  - Revella,Adele
TI  - Buyer personas: how to gain insight into your customer's expectations, align your marketing strategies, and win more business 
T2  - The New Rules Series
AV  - HF5415.32eb 
U1  - 658.8/342 23
PY  - 2015///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Consumer behavior
KW  - Marketing
KW  - Management
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - http://site.ebrary.com/lib/zegu/Doc?id=11025888
ER  -