TY - GEN AU - Blythe,Jim AU - Zimmerman,Alan S. TI - Business-to-business marketing management: a global perspective SN - 1844800016 AV - HF5415.13 BLY 2005 PY - 2005/// CY - Australia PB - Thomson Learning KW - Industrial marketing KW - Management KW - Marketing N1 - Includes index ER -