TY  - GEN
AU  - Philip R. Cateora,
AU  - Gilly Mary C.
AU  - Money Bruce R.
AU  - Graham John L.
TI  - International marketing
SN  - 9781259253065
PY  - 2016///
CY  - NewYork
PB  - McGraw-Hill
KW  - Global Markert
KW  - Cultural Dynamics-United States of America
KW  - Marketing plan
KW  - Ethics
KW  - Environmental Adaption
KW  - United States of America
N1  - includes index
N2  - " ... Coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field."--Publisher description
ER  -