TY  - GEN
AU  - Malhorta,Naresh.K
AU  - Birks, David.F
AU  - Wills,Peter
TI  - Marketing reserach: An applied approach
SN  - 9780273725855
PY  - 2012///
CY  - England
PB  - Pearson
KW  - England
KW  - Marketing research
KW  - Cluster analysis
KW  - Methodology
KW  - Qualitative research
KW  - Data intergrity
N1  - includes index
N2  - This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology
ER  -