TY  - GEN
AU  - Armstrong, Gary 
AU  -  Kotler,Philip.
TI  - Marketing : : an introduction
SN  - 9780273767183
PY  - 2013///
CY  - Harlow
PB  - Pearson education
KW  - Marketing-United states of America
KW  - Retailing and Wholesaling
KW  - Sustainable Marketing
KW  - Pricing
KW  - Global marketplace
KW  - United states of America
N1  - Includes index
N2  - Today's marketing is about creating customer value and building profitable customer relationships .With engaging global examples and information ,marketing :An Introduction shows students how customer value ,both creating and capturing it ,drives every effective marketing strategy
ER  -