TY  - GEN
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer behavior and marketing strategy
SN  - 0072864877 (alk. paper)
PY  - 0000///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Consumer behavior-United states of America
KW  - Marketing
KW  - Consumer analysis
KW  - Consumer decision making
KW  - Marketing strategy
KW  - United states of America
N1  - Includes index
N2  - This text provides the information needed for consumer analysis that can be used for understanding markets and developing effective marketing strategies. It aims to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategy interact
ER  -