TY  - BOOK
AU  - Kaptan,S.S.
AU  - Pandey,Sanjay
ED  - ebrary, Inc.
TI  - Brand imitation
AV  - HF5415.3 .K37 2010eb
PY  - 2010///
CY  - Mumbai [India]
PB  - Himalaya Pub. House
KW  - Brand choice
KW  - Brand loyalty
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references; Electronic reproduction; Palo Alto, Calif.; ebrary; 2010; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/zegu/Doc?id=10415674
ER  -