Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008.Edition: 3rd edDescription: xxi, 692 pISBN:- 9788131756898
- 0131888595 (casebound)
- HD69.B7 KEL 2008
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Zimbabwe Ezekiel Guti University - Law Library Open Shelves | HD69.B7 KEl 2008 (Browse shelf(Opens below)) | In transit from Zimbabwe Ezekiel Guti University - Law Library to ZEGU Commerce library since 05/10/2022 | BK0010014 |
Includes bibliographical references and index.
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