The challenges facing brand managers today [electronic resource] / guest editors, Francisco Guzm�an and Oriol Iglesias.
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TextSeries: Journal of product & brand management : featuring pricing strategy & practice ; v. 21, no. 6Publication details: [Bradford] : Emerald Insight, 2012.Description: p. [386]-488Subject(s): Genre/Form: LOC classification: - HF5415.153 .C43 2012eb
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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