Market-based management : strategies for growing customer value and profitability / Roger J. Best.
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005Edition: 4th edDescription: xxii, 506 pISBN:- 0131293729
- HF5415.13 .BES 2005
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ZEGU Commerce library Open Shelves | HF5415.13 BES 2005 (Browse shelf(Opens below)) | Available | BK0008698 |
Includes bibliographical references and index.
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