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Consumer behaviour and advertising management [electronic resource] / Matin Khan.

By: Contributor(s): Material type: TextPublication details: New Delhi : New Age International (P) Ltd., Publishers, c2006.Description: xv, 374 p. : illSubject(s): Genre/Form: LOC classification:
  • HF5415.32 .K43 2006eb
Online resources:
Contents:
pt. 1. Consumer behaviour -- pt. 2. Advertising management.
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Includes index.

pt. 1. Consumer behaviour -- pt. 2. Advertising management.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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