How to market to consumers : 10 ways to win / John A. Quelch.

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Publication details: New York : Wiley, c1989.Description: ix, 224 pISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Harare Campus Open Shelves		Bks		HF5415.1 QUE 1989 (Browse shelf(Opens below))					Available			BK0008164

Includes index.

Bibliography: p. 207-214.

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