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Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
Series: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, 2002Edition: 14th edDescription: xxxii, 815 [28] pISBN:- 0072409479 (alk. paper)
- 0071121102 (international : alk. paper)
- HF5415.13 .M369 2002
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ZEGU Main Library Open Shelves | HF5415.13 M369 2002 (Browse shelf(Opens below)) | In transit from ZEGU Main Library to ZEGU Commerce library since 03/06/2024 | BK0004253 |
A variety of multi-media instructional aids, including a Web site, are available to support the text.
Includes bibiliographical references (p. 754-810) and indexes.
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