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The financial times guide to strategy : How to create, pursue and deliver a winning strategy / Richard Koch.

By: Harlow, England : New York : Pearson, 2021Edition: Fifth editionDescription: xxi;392 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292370088(print)
  • 9781292370064(PDF)
  • 9781292370071(ePub)
Subject(s): Summary: "The author lays out what quality strategic thinking is, and not in a dry plodding way, but in an exciting, even breathless, way. He points out that business is a war of strategies, where the few good strategies win and laggards fall by the wayside. Resource-based theory, the dominant tautology, provides firm ground on which to build: you will not be successful unless you have some skills or assets that are superior to those of competitors. Whether it is micro-economics, the boundaries of markets, the dynamics of competition or new ideas from biology, mathematics, sociology, psychology, and the science of networks, this book opens the door. Some of the new ideas are well tested and grounded. Other ideas are fertile yet unproven, and others again are frankly snake-oil, complex rearrangements of half-truths to create a fresh but fallacious matrix or methodology that panders to bosses' biases. Some new approaches are highly practical and can be used by any manager; most are not"
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books ZEGU Main Library Open Shelves Bks HD30 KOC 2021 (Browse shelf(Opens below)) Available BK0019688

Includes bibliography and index.

"The author lays out what quality strategic thinking is, and not in a dry plodding way, but in an exciting, even breathless, way. He points out that business is a war of strategies, where the few good strategies win and laggards fall by the wayside. Resource-based theory, the dominant tautology, provides firm ground on which to build: you will not be successful unless you have some skills or assets that are superior to those of competitors. Whether it is micro-economics, the boundaries of markets, the dynamics of competition or new ideas from biology, mathematics, sociology, psychology, and the science of networks, this book opens the door. Some of the new ideas are well tested and grounded. Other ideas are fertile yet unproven, and others again are frankly snake-oil, complex rearrangements of half-truths to create a fresh but fallacious matrix or methodology that panders to bosses' biases. Some new approaches are highly practical and can be used by any manager; most are not"

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