Corporate Communication: Principles and Practice/ Jaishri, Jethwaney.

By:

Jethwaney, Jaishri [author.]

India: SAGE TEXTS; c2018Description: xv,345 pagesContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789352806874

Subject(s):

Corporate Reputation -- Employee Communication -- Financial Communication -- Crises Communication -- India

Summary: Anon-exhaustive list of the functions of corporate communication involves identifying and segmenting stakeholders, promoting brand positioning, selecting appropriate channels of internal and external communication, and managing crisis reputation, among others.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	ZEGU Main Library Open Shelves				HD30 JET 2018 (Browse shelf(Opens below))					Available			BK0019854

includes index.

Anon-exhaustive list of the functions of corporate communication involves identifying and segmenting stakeholders, promoting brand positioning, selecting appropriate channels of internal and external communication, and managing crisis reputation, among others.

There are no comments on this title.

to post a comment.