Essential guide to marketing planning/ Mirian Burk Wood.

By:

Wood, Mirian Burk [author.]

Harlow,England: New York: Pearson, c2017Edition: Fourth editionDescription: xxiii;302 pagesContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781292117522(Print)
9781292117546(PDF)
9781292186382(ePub)

Subject(s):

Marketing -- customers and markets -- social media and mobile marketing -- planning for pricing -- United Kingdom

Summary: Essential guide to marketing planning is focused on applying central conceptualisation ...it gives the reader a sense that marketing is about choosing.This is important ,as it forces students to come closer to how marketing is applied in the industry.Use fourth edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own.Chapters guide you through researching your market, analysing your competitive situation, setting objectives and deciding on marketing strategies to develop a creative , effective marketing plan for any product.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	ZEGU Main Library Open Shelves		Bks		HF5415 WOO 2017 (Browse shelf(Opens below))					Available			BK0020272

Includes bibliography and index.

Essential guide to marketing planning is focused on applying central conceptualisation ...it gives the reader a sense that marketing is about choosing.This is important ,as it forces students to come closer to how marketing is applied in the industry.Use fourth edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own.Chapters guide you through researching your market, analysing your competitive situation, setting objectives and deciding on marketing strategies to develop a creative , effective marketing plan for any product.

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