International marketing: Philip R. Cateora, John L. Graham,Mary C Gilly, R. Bruce Money,

By:

Philip R. Cateora, 2016 [author.]

Contributor(s):

NewYork: McGraw-Hill, c2016Edition: seventeenthDescription: xxxv,662 pagesContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781259253065

Subject(s):

Cultural Dynamics-United States of America -- Marketing plan -- Ethics -- Environmental Adaption -- United States of America

Summary: " ... Coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field."--Publisher description

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	ZEGU Main Library Open Shelves				HF1009 CAT2016 (Browse shelf(Opens below))					Available			BK0019073

Browsing ZEGU Main Library shelves,Shelving location: Open Shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	HF79 ROS 2021 Artificial Intelligence for Business: What you need to know about Machine Learning and Neural Networks/	HF118 HEA2006 Teaching and writing case studies/ a practical guide:	HF560 NAN 2022 External Auditing And Assurance: An Irish Textbook/	HF1009 CAT2016 International marketing:	HF1009.5 CZI 1988 International marketing /	HF1009.5 JAI 1987 International marketing management /	HF1017 ACZ 2002 Complete business statistics /	Next

includes index.

" ... Coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field."--Publisher description

There are no comments on this title.

to post a comment.