International marketing: Philip R. Cateora, John L. Graham,Mary C Gilly, R. Bruce Money,

By:

Philip R. Cateora, 2016 [author.]

Contributor(s):

NewYork: McGraw-Hill, c2016Edition: seventeenthDescription: xxxv,662 pagesContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781259253065

Subject(s):

Cultural Dynamics-United States of America -- Marketing plan -- Ethics -- Environmental Adaption -- United States of America

Summary: " ... Coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field."--Publisher description

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	ZEGU Main Library Open Shelves				HF1009 CAT2016 (Browse shelf(Opens below))					Available			BK0019073

includes index.

" ... Coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field."--Publisher description

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