Foundations of marketing David Jobber, John Fahy,

By:

Jobber, David, 2006 [author]

Contributor(s):

Fahy John, 2006 [author]

England: McGraw-Hill Education, c2006Edition: secondDescription: xviii, 378 pagesContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780077109189

Subject(s):

Pricing strategy-England -- Distribution management -- Marketing Research -- Market segmentation -- England

Summary: This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behavior and segmentation and positioning.

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	Books	ZEGU Main Library Open Shelves				HF5415 JOB2006 (Browse shelf(Opens below))					Available			BK0019220

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includes text.

This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behavior and segmentation and positioning.

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