Foundations of marketing David Jobber, John Fahy,

By:

Jobber, David, 2006 [author]

Contributor(s):

Fahy John, 2006 [author]

England: McGraw-Hill Education, c2006Edition: secondDescription: xviii, 378 pagesContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780077109189

Subject(s):

Pricing strategy-England -- Distribution management -- Marketing Research -- Market segmentation -- England

Summary: This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behavior and segmentation and positioning.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	ZEGU Main Library Open Shelves				HF5415 JOB2006 (Browse shelf(Opens below))					Available			BK0019220

includes text.

This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behavior and segmentation and positioning.

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