Marketing communications: a European perspective/ Patrick De Pelsmacker,University of Antwerp, Maggie Geuens,University of Ghent,Joeri Van Den Bergh, University of Antwerp.

By:

Pelsmacker Patrick, De, 2010 [author.]

Contributor(s):

Harlow, England: Financial Times Prentice Hall, c2010Edition: fourth editionDescription: xxiii, 660 pages: color illustrations ; 27 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780273721383

Subject(s):

Marketing-England -- Advertising -- Communication -- Industrial marketing -- England

Summary: Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	ZEGU Main Library Open Shelves				HF5415 PEL2010 (Browse shelf(Opens below))					Available			BK0019296

includes index.

Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.

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