Marketing Strategy: Text and Cases/ O.C.Ferrell,University of New Mexico,Michael Hartline,Florida State University.

By:

Ferrell,O.C, 2014 [author.]

Contributor(s):

Hartline,Michael D, 2014 [author.]

United States of America: South- Western Cengage Learning; c2014Edition: sixth edition International EditionDescription: xxiii,587 pages: illustrations( black and white); 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781285170435

Subject(s):

Summary: Emphasizes teaching students to think and act like marketers. This title presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today - helping students develop a customer-oriented market strategy and market plan.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	ZEGU Main Library Open Shelves									Available			BK0019295

includes index.

Emphasizes teaching students to think and act like marketers. This title presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today - helping students develop a customer-oriented market strategy and market plan.

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