Nuts,Bolts and Management: A practical guide for industrial marketers/ Paul Millier, Roger Palmer.

By:

Millier,Paul, 2000

Contributor(s):

Palmer,Roger, 2000

England; Wiley: c2000Description: x,309 PagesContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780471853251

Subject(s):

Summary: "Industrial or business-to-business marketing places very specific demands on those responsible for it. Yet all too often the strengths of these managers are technical, founded on expertise and product knowledge. There is seldom any formal understanding of marketing principles and the business benefits they can bring'.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	ZEGU Main Library Open Shelves				HF5415 MIL2000 (Browse shelf(Opens below))					Available			BK0019202

includes index, bibliography

"Industrial or business-to-business marketing places very specific demands on those responsible for it. Yet all too often the strengths of these managers are technical, founded on expertise and product knowledge. There is seldom any formal understanding of marketing principles and the business benefits they can bring'.

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