Marketing reserach: An applied approach/ Naresh K.Malhotra,David F.Birks,Peter Wills

By:

Malhorta,Naresh.K, 2012

Contributor(s):

England; Pearson: c2012Edition: Fourth editionDescription: xxiii,1037 PagesContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780273725855

Subject(s):

Summary: This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	ZEGU Main Library Open Shelves				HF5415 MAL2012 (Browse shelf(Opens below))					Available			BK0019245

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includes index

This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology

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