Marketing management : A relationship approach / Svend Hollensen.

By:

Hollensen, Svend, 2003 [author.]

Harlow, England: Financial Times/Prentice Hall; c2003Description: xxvi, 787 pages. illustrations (coloured)Content type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780273643784(hard paperback)

Subject(s):

Summary: This work is written for people, mainly students, who want to how the relationship and the traditional maketing approach (in combination) affect the development of effective and efficient marketing plans

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	ZEGU Main Library Open Shelves				HF5415 HOL2003 (Browse shelf(Opens below))					Available			BK0019440

Includes index.

This work is written for people, mainly students, who want to how the relationship and the traditional maketing approach (in combination) affect the development of effective and efficient marketing plans

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