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Relationship Marketing for Competitive Advantage: Winning and Keeping customers/ Adrian Payne,Cranfield School of Management,Martin Christopher,Cranfield School of Management ,Moira Clark,Cranfield School of Management,Helen Peck,Cranfield School of Management

By: Contributor(s): Oxford; Butterworth Heinemann: c1995Description: x,304 Pages: illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780750640176
Subject(s): Summary: Relationship Marketing for Competitive Advantage presents a selection of some of the best writing on the subject by experts from around the world.The editors have supplemented these articles with linking summaries and commentaries which together highlight the breadth of this important topic.Issues such as:customer retention,employee satisfaction,supplier relations,management of service quality are brought together to provide an integrated approach to the development of a relationship marketing strategy.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books ZEGU Main Library Open Shelves HF5415 PAY2000 (Browse shelf(Opens below)) Available BK0018554

includes index.

Relationship Marketing for Competitive Advantage presents a selection of some of the best writing on the subject by experts from around the world.The editors have supplemented these articles with linking summaries and commentaries which together highlight the breadth of this important topic.Issues such as:customer retention,employee satisfaction,supplier relations,management of service quality are brought together to provide an integrated approach to the development of a relationship marketing strategy.

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