Marketing management/ Philip Kotler,Kellogg School of Management,Mairead Brady,Trinity college,Malcom Goodman,Durham University,Torben Hansen;Copenhagen Business School.

By:

Kotler, Philip, 2009- [author.]

Contributor(s):

Series: Pearson oneEngland; Pearson Education: c2009Description: xxxviii, 889 pages : illustrations (some color)Content type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780273718567(hard paperback)

Subject(s):

Digital technology in marketing-United states of America -- Forecasting -- Consumer markets -- Competition in business -- United states of America

Summary: Marketing management exhibits all the qualities of a true marketing classic:accessibility,state of the art overviews,theoretical rigour and managerial relevance.This multi-purpose textbook is a must have for academics and practitioners.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	ZEGU Main Library Open Shelves				HF5415 MAR2009 (Browse shelf(Opens below))					Available			BK0019198

includes index

Marketing management exhibits all the qualities of a true marketing classic:accessibility,state of the art overviews,theoretical rigour and managerial relevance.This multi-purpose textbook is a must have for academics and practitioners.

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