Strategic market management / David A. Aaker.

By:

Aaker, David A, 2008 [author.]

Hoboken: New Jersey: John Wiley &sons, c2008Edition: 8th editionDescription: xii, 322 pages. ill. ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780470056233 (pbk. : alk. paper)
0470056231 (pbk. : alk. paper)

Subject(s):

Online resources:

Table of contents only

Summary: Updated to reflect current business thinking and market conditions, this new edition of Strategic Market Management illustrates a structured approach to external market analysis that business managers can apply to their strategic decision making.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	ZEGU Main Library Open Shelves		Bks		HF5415 AAK 2008 (Browse shelf(Opens below))					Available			BK0018794

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Includes index.

Updated to reflect current business thinking and market conditions, this new edition of Strategic Market Management illustrates a structured approach to external market analysis that business managers can apply to their strategic decision making.

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