Managing innovation : integrating technological, market and organizational change/ Joseph Tidd, J. R. Bessant
Chichester: West Sussex: John Wiley and Sons, c2009Edition: Fourth editionDescription: xv;622 pages. illustrations(coloured)Content type:- text
- unmediated
- volume
- 9780470998106
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ZEGU Main Library Open Shelves | Bks | HD45 TID2009 (Browse shelf(Opens below)) | Available | BK0018510 |
Includes bibliography and index.
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also used widely by managers in both the service and manufacturing sectors
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