Marketing : an introductory text/ Michael John. Baker

By:

Baker, Michael J, 2006- [author.]

Argyll: Westburn, c2006Edition: Seventh editionDescription: xvi;776pagesContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780946433032

Subject(s):

Summary: "The seventh edition of 'Marketing: An Introductory Text' by Michael J. Baker has been extensively revised, re-structured and updated, based on careful analysis of both major textbooks and detailed feedback from students and tutors. First published in 1971, this authoritative work has been the foundation textbook for innumerable marketing courses throughout the English-speaking world and has also been translated into other languages While the content reflects that required for an introductory course in Marketing, its approach differs in several important ways from 'standard' textbooks. First and foremost, Baker sees marketing as a synthetic integrative discipline firmly founded in the social sciences, especially Economics, Psychology and Sociology, which seeks to pull together theories, knowledge and ideas from a variety of more theoretically based 'single disciplines', and integrate them into a holistic approach capable of implementation through practice.

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	ZEGU Main Library Open Shelves		Bks		HF5415 BAK2006 (Browse shelf(Opens below))					Available			BK0018610

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Previous	HF5415 ARN2004 Consumers:	HF5415 AVE 2011 Consumer behavior : human pursuit of happiness in the world of goods/	HF5415 BAI 2002 Introducing marketing research:	HF5415 BAK2006 Marketing : an introductory text/	HF5415 BRE 2020 Business-to-business marketing /	HF 5415 BRO1994 Competitive Marketing Strategy for Europe Developing ,maintaining and defending competitive advantage /	HF5415 BRU 2003 Relationship marketing : management of customer relationships/	Next

Includes bibliography and index.

"The seventh edition of 'Marketing: An Introductory Text' by Michael J. Baker has been extensively revised, re-structured and updated, based on careful analysis of both major textbooks and detailed feedback from students and tutors. First published in 1971, this authoritative work has been the foundation textbook for innumerable marketing courses throughout the English-speaking world and has also been translated into other languages While the content reflects that required for an introductory course in Marketing, its approach differs in several important ways from 'standard' textbooks. First and foremost, Baker sees marketing as a synthetic integrative discipline firmly founded in the social sciences, especially Economics, Psychology and Sociology, which seeks to pull together theories, knowledge and ideas from a variety of more theoretically based 'single disciplines', and integrate them into a holistic approach capable of implementation through practice.

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