The business marketing course : managing in complex networks / David Ford ; Pierre Berthon ... [et al.].

By:

Ford, David, 1944- [author.]

Contributor(s):

Chichester: West Sussex: John Wley and sons, c2002Description: xv, 238 pages. ill. ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0471877220

Subject(s):

Online resources:

Summary: Business marketing is the task of selecting, developing and managing customer relationships for advantage in line with the skills, resources, strategy and objectives of both the supplier and customer companies. This is an introductory level textbook on business marketing developed based on the IMP approach.

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Includes index

Business marketing is the task of selecting, developing and managing customer relationships for advantage in line with the skills, resources, strategy and objectives of both the supplier and customer companies. This is an introductory level textbook on business marketing developed based on the IMP approach.

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