Basic marketing research : integration of social media Naresh K. Malhotra Nanyang Technological and Georgia Institute of Technology.

By:

Malhotra, Naresh K [author.]

Upper Saddle: New Jersey: Pearson education, c2012Edition: Fourth editionDescription: 672pagesContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780132570183

Subject(s):

Marketing research-United states of America -- Data collection -- Data analysis -- Questionnaire -- United states of America

Summary: For undergraduate-level courses in Marketing Research.With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	ZEGU Main Library Open Shelves		Bks		HF5415 MAL 2012 (Browse shelf(Opens below))					Available			BK0019030

Includes index.

For undergraduate-level courses in Marketing Research.With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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