Marketing : an introduction/ Gary Armstrong University of North Carolina, Philip Kotler Northwestern University.

By:

Armstrong, Gary [author.]

Contributor(s):

Kotler,Philip [author.]

Harlow: Pearson education, c2013Edition: Eleventh editionDescription: 116 pagesContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780273767183

Subject(s):

Marketing-United states of America -- Sustainable Marketing -- Pricing -- Global marketplace -- United states of America

Summary: Today's marketing is about creating customer value and building profitable customer relationships .With engaging global examples and information ,marketing :An Introduction shows students how customer value ,both creating and capturing it ,drives every effective marketing strategy.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	ZEGU Main Library Open Shelves		Bks		HF5415 ARM2013 (Browse shelf(Opens below))					Available			BK0019070

Includes index.

Today's marketing is about creating customer value and building profitable customer relationships .With engaging global examples and information ,marketing :An Introduction shows students how customer value ,both creating and capturing it ,drives every effective marketing strategy.

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