Customer relationship management : perspectives from the marketplace/ Simon Knox, Stan Maklan, Adrian Payne ,Joe Peppard

By:

Knox, Simon [author.]

Contributor(s):

Oxford: Butterworth-Heinemann, c2003Description: xvi;302pagesContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780750656771

Subject(s):

Customer management-Great Britain -- Customer services -- Customer relations -- Information management process -- Great Britain

Summary: The authors present a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	ZEGU Main Library Open Shelves		Bks		HF5415 KNO2003 (Browse shelf(Opens below))					Available			BK0018807

Includes index.

The authors present a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme

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