Consumer behavior : human pursuit of happiness in the world of goods/ Jill Avery,Simmons College,Sharon Beatty, University of Alabama,Robert V. Kozinets,York University, Banwari Mittal,Northen Kentucky University,Priya Raghubir,New York University,Arch G. Woodside,Boston College.

By:

Open Mentis: Cincinnati, 2011Edition: Second editionDescription: xxiv, 675, [48] pages: color illustrations ; 28 cmContent type:

Media type:

Carrier type:

ISBN:

Subject(s):

Summary: Identity. Consumer values, personality, and self-concepts,motivation. Consumer motivations, emotions, and involvement.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	ZEGU Main Library Open Shelves		Bks		HF5415 AVE 2011 (Browse shelf(Opens below))					Available			BK0018531

Browsing ZEGU Main Library shelves,Shelving location: Open Shelves,Collection: Bks Close shelf browser (Hides shelf browser)

Previous								Next
Previous	HF5415 AAK 2008 Strategic market management /	HF5415 ARM2013 Marketing : an introduction/	HF5415 ARN2004 Consumers:	HF5415 AVE 2011 Consumer behavior : human pursuit of happiness in the world of goods/	HF5415 BAI 2002 Introducing marketing research:	HF5415 BAK2006 Marketing : an introductory text/	HF5415 BRE 2020 Business-to-business marketing /	Next

Includes bibliography and index.

Identity. Consumer values, personality, and self-concepts,motivation. Consumer motivations, emotions, and involvement.

There are no comments on this title.

to post a comment.