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Romancing the brand : how brands create strong, intimate relationships with customers / Tim Halloran ; cover design by Adrian Morgan.

By: Contributor(s): Material type: TextPublisher: San Francisco, California : Jossey-Bass, 2014Copyright date: �2014Description: 1 online resource (275 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781118828960 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Romancing the brand : how brands create strong, intimate relationships with customers.DDC classification:
  • 658.8/27 23
LOC classification:
  • HF5415.1255 .H35 2014eb
Online resources:
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Includes index.

Description based on print version record.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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