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In defense of negativity [electronic resource] : attack ads in presidential campaigns / John. G. Geer.

By: Contributor(s): Material type: TextSeries: Studies in communication, media, and public opinionPublication details: Chicago : University of Chicago Press, 2006.Description: xvii, 201 p. : illSubject(s): Genre/Form: DDC classification:
  • 324.7/3/0973 22
LOC classification:
  • JK2281 .G44 2006eb
Online resources:
Contents:
The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity -- And the 1988 campaign -- Negativity, democracy, and the political system.
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Includes bibliographical references (p. [185]-194) and index.

The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity -- And the 1988 campaign -- Negativity, democracy, and the political system.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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