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Brand risk [electronic resource] : adding risk literacy to brand management / by David Abrahams.

By:

Abrahams, David, 1953-

Contributor(s):

ebrary, Inc

Material type:

TextPublication details: Aldershot, England ; Burlington, VT : Ashgate Pub., c2008.Description: x, 212 p. : illSubject(s):

Genre/Form:

Electronic books.

DDC classification:

658.8/27 22

LOC classification:

HF5415.1255 .A27 2008eb

Online resources:

An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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