Basic marketing : (Record no. 3550)
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| 020 ## - ISBN | |
|---|---|
| -- | 0072409479 (alk. paper) |
| -- | 0071121102 (international : alk. paper) |
| 050 00 - | |
| -- | HF5415.13 |
| -- | .M369 2002 |
| 100 1# - | |
| -- | Perreault, William D. |
| -- | 6385 |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a global-managerial approach/ |
| Statement of responsibility, etc | William D. Perreault, Jr., E. Jerome McCarthy. |
| 250 ## - | |
| -- | 14th ed. |
| 260 ## - | |
| -- | Boston : |
| -- | McGraw-Hill, |
| -- | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 815 [28] p. : |
| 440 #0 - | |
| -- | McGraw-Hill/Irwin series in marketing |
| -- | 6475 |
| 500 ## - GENERAL NOTE | |
| General note | A variety of multi-media instructional aids, including a Web site, are available to support the text. |
| General note | Includes bibiliographical references (p. 754-810) and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 6476 |
| 700 1# - | |
| -- | McCarthy, E. Jerome |
| -- | 6388 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 999 ## - | |
| -- | 3550 |
| -- | 3550 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Koha issues (times borrowed) | Koha renewals | Koha full call number | Piece designation (barcode) | Koha date last seen | Koha date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ZEGU Main Library | ZEGU Main Library | Open Shelves | 01/06/2012 | Donation: Beacon University | 27 | 2 | HF5415.13 M369 2002 | BK0004253 | 03/06/2024 | 27/05/2024 | 21/05/2014 | Books |