Marketing management/ (Record no. 171189)
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
|---|---|
| fixed length control field | 230919b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273718567(hard paperback) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | ZEGU |
| Modifying agency | ZEGU |
| Description conventions | rda |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 539 |
| Relator term | author. |
| Dates associated with a name | 2009- |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management/ |
| Statement of responsibility, etc | Philip Kotler,Kellogg School of Management,Mairead Brady,Trinity college,Malcom Goodman,Durham University,Torben Hansen;Copenhagen Business School. |
| 264 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | England; |
| Name of publisher, distributor, etc | Pearson Education: |
| Date of publication, distribution, etc | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxviii, 889 pages : |
| Other physical details | illustrations (some color) ; |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Pearson one. |
| 9 (RLIN) | 29176 |
| 500 ## - GENERAL NOTE | |
| General note | includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing management exhibits all the qualities of a true marketing classic:accessibility,state of the art overviews,theoretical rigour and managerial relevance.This multi-purpose textbook is a must have for academics and practitioners. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Digital technology in marketing-United states of America |
| 9 (RLIN) | 23356 |
| Source of heading or term | Market research |
| Form subdivision | Forecasting |
| General subdivision | Consumer markets |
| Chronological subdivision | Competition in business |
| Geographic subdivision | United states of America |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brady, Mairead |
| 9 (RLIN) | 27576 |
| Relator term | author |
| Dates associated with a name | 2009- |
| Personal name | Goodman,Malcolm |
| 9 (RLIN) | 27577 |
| Relator term | author |
| Dates associated with a name | 2009- |
| Personal name | Hansen,Torben |
| 9 (RLIN) | 27578 |
| Relator term | author |
| Dates associated with a name | 2009- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Classification part | 5415 |
| Item part | MAR |
| Call number prefix | HF |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | ZEGU Main Library | ZEGU Main Library | Open Shelves | 20/07/2023 | Donation University of Nottingham. | HF5415 MAR2009 | BK0019198 | 19/09/2023 | 19/09/2023 | Books |