The business marketing course : (Record no. 171025)
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
|---|---|
| fixed length control field | 011107s2002 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471877220 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | ZEGU |
| Modifying agency | ZEGU |
| Language of cataloging | eng |
| Description conventions | rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ford, David, |
| Dates associated with a name | 1944- |
| Relator term | author. |
| 9 (RLIN) | 27153 |
| 245 14 - TITLE STATEMENT | |
| Title | The business marketing course : |
| Remainder of title | managing in complex networks / |
| Statement of responsibility, etc | David Ford ; Pierre Berthon ... [et al.]. |
| 264 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chichester: |
| -- | West Sussex: |
| Name of publisher, distributor, etc | John Wley and sons, |
| Date of publication, distribution, etc | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 238 pages. |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Business marketing is the task of selecting, developing and managing customer relationships for advantage in line with the skills, resources, strategy and objectives of both the supplier and customer companies. This is an introductory level textbook on business marketing developed based on the IMP approach. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 16981 |
| Topical term or geographic name as entry element | Business networks |
| General subdivision | Management. |
| 9 (RLIN) | 27154 |
| Topical term or geographic name as entry element | Business technology |
| General subdivision | Management. |
| 9 (RLIN) | 27227 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berthon, Pierre. |
| 9 (RLIN) | 27155 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | IMP Project Group. |
| 9 (RLIN) | 27156 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/wiley034/2001056905.html">http://www.loc.gov/catdir/description/wiley034/2001056905.html</a> |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/wiley021/2001056905.html">http://www.loc.gov/catdir/toc/wiley021/2001056905.html</a> |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0664/2001056905-b.html">http://www.loc.gov/catdir/enhancements/fy0664/2001056905-b.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Classification part | 5415 |
| Item part | FOR |
| Call number prefix | HF |
No items available.