Basic marketing research : (Record no. 171017)
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
|---|---|
| fixed length control field | 230711b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132570183 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ZEGU |
| Language of cataloging | eng |
| Transcribing agency | ZEGU |
| Modifying agency | ZEGU |
| Description conventions | rda |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| Relator term | author. |
| 9 (RLIN) | 27200 |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing research : |
| Remainder of title | integration of social media |
| Statement of responsibility, etc | Naresh K. Malhotra Nanyang Technological and Georgia Institute of Technology. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition. |
| 264 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle: |
| -- | New Jersey: |
| Name of publisher, distributor, etc | Pearson education, |
| Date of publication, distribution, etc | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 672pages. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | For undergraduate-level courses in Marketing Research.With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research-United states of America |
| 9 (RLIN) | 24127 |
| Source of heading or term | Sampling |
| Form subdivision | Data collection |
| General subdivision | Data analysis |
| Chronological subdivision | Questionnaire |
| Geographic subdivision | United states of America |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Classification part | 5415 |
| Item part | MAL |
| Call number prefix | HF |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Bks | ZEGU Main Library | ZEGU Main Library | Open Shelves | 11/07/2023 | Donations:Nottingham University | 17586 | HF5415 MAL 2012 | BK0019030 | 11/07/2023 | 11/07/2023 | Books |